ROAD TO NRF ’27 · CRA SERIES
Road to NRF ’27
What we’re watching heading into Javits, the data we’re walking in with, and what we see on the floor.
INSIGHTS FOR WHAT’S NEXT
Follow CRA on the way to Javits. Fresh shopper data, the ideas and vendors worth your time, and what actually holds up once the show floor clears.
Checkout Has Changed. We Asked Shoppers What They Think
Checkout now spans the entire shopping journey. CRA asked 500 shoppers what they think about the technologies, trust and experiences shaping retail ahead of NRF 2027.
Explore the Series
The Checkout Evolution
500 U.S. consumers on checkout formats, biometric trust, and where technology helps or gets in the way.
Explore the series
Walking Into Javits
The conversations worth your time before NRF ’27, what’s real and what’s a slide, and the questions to bring to a booth.
The Shopper Reality Check
A second consumer study aimed at the questions Checkout leaves open. Topic announced soon.
Coming soonFrom the Floor
Booths, vendors and moments from Javits, written as the show happens.
Coming soonWhat We Learned From NRF ’27
The takeaways that held up once the floor cleared, and what to do with them.
Coming soonLatest Insights
Payment Isn’t Enough
Replacing a card tap may not be enough to drive biometric adoption. Identity, loyalty, entry and verification all count.
Read moreWhat Do Shoppers Really Want From Checkout?
Scan-as-you-shop leads overall format interest at 51.2%, but younger shoppers want both grab-and-go and a personal advisor.
Read moreThe Biometric Trust Gap
Biometric trust changes depending on who controls the relationship. Card-network and retailer-specific approaches land differently.
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