INSIGHTS LAB

Ideas and Perspectives for What's Next in Retail.

Original research, practical insights, and real-world perspectives from people who know retail firsthand. Explore the trends, technology, and opportunities shaping what's next.

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NRF ’27 Retail’s Big Show, January 10–12, NYC

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FEATURED RESEARCH

Road to NRF ’27

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ROAD TO NRF ’27 · CRA SERIES

What will NRF ’27 actually be about, and what do shoppers already think of it?

What we’re watching heading into Javits, the shopper data we’re walking in with, and what we see on the floor. It starts with the Checkout research and a weekly look at what’s worth your time before the show.

Javits Center · Booth 6703 · January 10–12, 2027

Convenience SeriesWhat Convenience Customers Want Next

Four parts live. The finale and a few bonus pieces are on the way.

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LATEST FROM THE LAB

Latest insights & perspectives.

Before Javits: What Journey Are You Trying to Improve?

Before NRF ’27, know what you're trying to improve, and bring the people who live with it into the conversation.

AI Delegation

How Much Will Customers Let AI Do for Them?

Customers are comfortable letting AI help with decisions and orders they approve, but far less comfortable letting it buy without asking.

Price Fairness

Prices Are Changing. That's Not the Problem.

Unexplained price changes create friction for shoppers. In CRA's survey, 22.8% picked frequently changing prices without an explanation as the pricing practice that bothered them most.

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More ways to learn

Looking for earlier research or a quicker perspective? Our existing resources remain open to everyone.

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RESEARCH LIBRARY

White Papers

Explore CRA research and practical guidance on retail technology, operations, and transformation.

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WATCH & LEARN

Videos

Watch Cambridge Coffee Corner and other CRA perspectives on the issues shaping retail.

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