The National Retail Federation's Big Show is legendary—part trade show, part networking marathon, part sensory overload. With miles of booths, back-to-back keynotes, and endless vendor pitches, even veteran retailers feel overwhelmed by Day Two.

But here's the truth: surviving NRF isn't about seeing everything—it's about seeing the right things.

Cambridge Retail Advisors has walked those aisles for years and learned what actually works. "Surviving NRF: A Retail Insider's Guide" delivers battle-tested strategies from people who truly get it.

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