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Legal

Privacy Policy

Last updated October 27, 2026

Cambridge Retail Advisors ("CRA," "we," "us") runs cambridgeretailadvisors.com. This page explains what information we collect when you visit, why, and what you can do about it. Short version: we collect what we need to run the site, answer you when you reach out, and understand what content is useful. We don't sell your information.

What we collect

Information you give us. When you fill out a contact form, sign up for Retail INSIDER, or download a report, you may give us your name, email, company, role, and whatever you write in the message. You can always leave the optional fields blank.

Information collected automatically. Like most sites, we use cookies and similar tools to log your IP address, browser, device, pages visited, time on page, and the site that referred you. Some of these tools can associate a visit with a company based on its network. See the list below.

Tools we use

These third-party services run on the site. Each has its own privacy policy.

  • Google Analytics 4 for traffic and page analytics.
  • LinkedIn Insight Tag for ad measurement and audience building on LinkedIn.
  • Zoho SalesIQ for live chat and visitor tracking, and Zoho PageSense for session analytics and on-site messages.
  • Apollo for identifying the companies visiting the site.
  • Webflow, which hosts the site and stores form submissions.
  • Vocal Video, which hosts embedded client testimonial videos.

How we use it

  • To respond when you contact us.
  • To send Retail INSIDER and other research if you opted in. Every email has an unsubscribe link.
  • To see which content people read so we can write more of what's useful.
  • To understand which companies are visiting so our outreach is relevant rather than random.
  • To keep the site secure and working.

What we don't do

We don't sell your personal information. We don't share it with anyone except the service providers above, who process it on our behalf, or when the law requires it.

Cookies

You can block or delete cookies in your browser settings. The site will still work; some analytics and chat features may not. For ad-related cookies, you can also opt out through LinkedIn and the Google Analytics opt-out.

Your choices and rights

You can ask us what information we have about you, ask us to correct it, or ask us to delete it. If you're in a place with specific privacy laws (the EU, UK, California, and others), you have those rights by law; we'll honor them for anyone who asks. Email jromain@cambridgeretailadvisors.com or use the contact form on this site.

Data retention and security

We keep form submissions and newsletter sign-ups as long as we have a reason to stay in touch, or until you ask us to delete them. We use reasonable safeguards to protect this information, but no website can promise perfect security.

Children

This site is for retail professionals. We don't knowingly collect information from anyone under 16.

Changes

If we change this policy, we'll update the date at the top. Significant changes get a note here.

Contact

Cambridge Retail Advisors
Plymouth, Massachusetts
jromain@cambridgeretailadvisors.com

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From vision to frontline execution.

jromain@cambridgeretailadvisors.comPlymouth, MassachusettsA veteran- and women-owned business, founded 2019.
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