National Off-Price Retailer — Store of the Future Strategy & Roadmap
A national off-price retailer engaged CRA to define a practical three-year Store of the Future roadmap spanning RFID, customer experience, digital capabilities, loss prevention, and the operating implications of emerging retail technologies.
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The Challenge
A national off-price apparel and home retailer needed a comprehensive three-year roadmap to guide its Store of the Future initiative while preserving the efficiency of its lean, value-driven operating model.
The work needed to assess how RFID could support store operations, evaluate current and future customer experience and digital capabilities, and define a forward-looking approach to loss prevention as retail technologies continued to evolve.
Our Approach
- Combined store visits, shopper research, market analysis, and CRA industry expertise to assess the future-state opportunity.
- Collected and analyzed more than 600 retail capabilities across 18 peer retail organizations.
- Developed a benchmarking and maturity matrix to compare capability adoption and maturity across the peer set.
- Created a tailored assessment that translated market findings into priorities relevant to the retailer’s operating model.
- Developed a sequenced 1–3 year strategic roadmap.
- Completed an additional RFID market scan covering leading domestic and international store-level use cases and associated business practices.
The Results
Built a prioritized 1–3 year roadmap grounded in benchmarking across more than 600 retail capabilities and 18 peer organizations, with an additional RFID market scan focused on leading store-level practices.
- Established a clear 1–3 year roadmap for future-store capabilities and investment priorities.
- Provided a structured benchmark of more than 600 capabilities across 18 peer retailers.
- Created a maturity view that helped distinguish emerging concepts from more established practices.
- Delivered targeted RFID market intelligence covering leading store-level applications and the business practices needed to support them.
- Connected customer experience, digital, RFID, and loss-prevention opportunities to the retailer’s strategic priorities and operating model.
What CRA Delivered
A practical, hands-on engagement built around the decisions and execution support the client needed.
- Future-store strategy and three-year roadmap
- Store visits and shopper research
- 600+ capability market assessment
- 18-retailer benchmarking study
- Capability maturity matrix
- Client-specific strategic assessment
- Domestic and international RFID market scan
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